✦ The dream boutique ✦
We have collected the most beautiful dreams in the world. Luminous stories, impossible adventures, memories of places never visited. Choose yours, take it with you tonight.
✦ Dream of the week
You walk through a forest at twilight where each of your steps leaves a footprint that glows with its own light. Looking back, you see the path of your life drawn in golden constellations upon the ground. Some footprints shine intensely—moments of pure joy. Others flicker uncertainly—doubts and fears. But together they compose a marvelous map of your existence. As you move forward, you discover that you can choose the intensity of light for your next steps. Where will the path you are creating lead you?
"That night I saw the world as I had never seen it before."
✦ From the catalog ✦
magia
€ 1,99
magia
€ 1,99
mistero
€ 1,99
✦ Catalogo completo ✦
Ogni sogno è creato a mano dai nostri artigiani. Scegli quello che senti vicino alla tua anima.
✦ Il sogno include
✦ The ritual ✦
Buying a dream is not like buying an object. It is a ritual. Follow each step with care.
Our dreams are guided oneiric experiences, built over decades of research on sleep and archetypal storytelling. We do not sell guarantees — we sell possibilities.
Browse the catalog slowly. Every dream has its own energy. Do not choose with your head — choose with something deeper.
Available as single dreams, 3-night gift sets, and monthly subscriptions.
After payment you will receive a sealed document by email: the dream activation instructions, personalised to your chosen type.
The document is delivered within 5 minutes of purchase.
An hour before sleep, follow the instructions: turn off screens, a short reading, a breathing exercise, and the guided visualization.
The ritual takes an average of 15–20 minutes.
Upon waking, before getting up, write down what you remember. Keep a notebook on your bedside table. The dream is yours forever — but it fades quickly if you do not capture it.
Includes a free dream journal template.
We do not sell absolute guarantees — sleep is wonderful and unpredictable. What we promise is that the ritual significantly increases the likelihood of entering the chosen dream landscape. Our internal research shows an 87% satisfaction rate. — il sonno è meraviglioso e imprevedibile. Quello che promettiamo è che il rituale aumenta significativamente la probabilità di entrare nel paesaggio onirico scelto. La nostra ricerca interna mostra un tasso di soddisfazione dell'87%.
Absolutely yes. In the order form you will find the "Gift" option where you can enter the recipient's email and a personalised note. trovi l'opzione "Regalo" dove inserire l'email del destinatario e una nota personalizzata. Molti nostri sogni sono best-seller come regalo di compleanno o anniversario.
With every dream we include a guide to improving dream memory. If within 7 days you have not dreamed anything, we offer a refund or a replacement dream. al miglioramento della memoria onirica. Se entro 7 giorni non hai sognato nulla, offriamo un rimborso o un sogno sostitutivo.
Single dreams are for one night. 3-night gift sets allow you to return to the same landscape for three consecutive evenings. I cofanetti da 3 notti ti permettono di tornare nello stesso paesaggio per tre sere consecutive. L'abbonamento mensile include un sogno nuovo ogni venerdì sera.
✦ Voci dal sonno ✦
Oltre 12.000 persone hanno già acquistato un sogno da noi. Queste sono alcune delle loro storie.
I hadn't dreamed in years. I had forgotten what it feels like to wake up and sense that something beautiful had happened. I cried with beauty.
Dream purchased: The Infinite Library
"Ho comprato il Volo su Venezia per mia moglie come regalo di anniversario. La mattina dopo si è svegliata con gli occhi lucidi."
"Ero scettica. Quella notte ho sognato mio padre, morto tre anni fa. Era seduto accanto a me sul treno."
"Nascita di una Stella è stata un'esperienza che non riesco a descrivere. Ho visto colori che non hanno nome."
"Da quando compro sogni, non ho più paura di andare a dormire. Anzi, aspetto la notte con gioia."
✦ Our story ✦
Since 1888, the Oniria family has been collecting, preserving and gifting dreams to those who need them.
We live in an era that has forgotten the value of dreams. Nights are short, thoughts are fast, dreams are faded. Oniria & Co. exists to remind every person that imagination is not a luxury — it is a necessity.
In 1888, Celestino Oniria — herbalist and storyteller — began collecting the dreams of the elders in his village. Not out of curiosity, but because he believed dreams were collective memory, a heritage of humanity.
His daughter Elena transformed the collection into an art. She learned lucid dreaming techniques from a Tibetan teacher and began designing personalised oneiric experiences. Word spread. People arrived from all over Italy.
Today, in the fourth generation, Oniria & Co. is online but remains deeply artisanal. Every dream we sell has been lived, tested and refined by a real human being.
Celestino Oniria inizia a raccogliere i sogni degli anziani in Umbria.
Elena Oniria apre la prima bottega fisica a Firenze. Lista d'attesa di 3 mesi.
Marco Oniria codifica il metodo di attivazione onirica che usiamo ancora oggi.
Sofia Oniria porta la bottega online. In 6 mesi, 10.000 sogni venduti in 30 paesi.
✦ Our team ✦
Fondatrice · Custode dei sogni
Quarta generazione della famiglia. Ha studiato neurologia del sonno a Ginevra e narrazione archetipica a Kyoto. Sogna ogni notte in modo lucido dal 2003.
Direttore Creativo
Scrittore e ricercatore del sogno lucido. Ogni sogno del catalogo passa da lui prima di essere approvato. Rifiuta l'80% dei sogni proposti.
Ricercatrice del Sonno
Dottoressa in neuroscienze cognitive. Garantisce che ogni sogno sia fondato su principi scientifici solidi, oltre che bello.
No dream is generated by machines. Every oneiric experience is built by real people, tested for weeks.
In a world where everything is speed and utility, dreaming seems wasteful. We believe the opposite.
We do not promise miracles. We promise a well-crafted ritual and the support of decades of research.
Every dream is archived in our permanent catalog. A hundred years from now someone might dream the same thing.
🛒 Il tuo carrello
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